Tuesday 22 November 2011

Zong to Launch BIG




Zong has emerged as the fastest growing telecommunications network in Pakistan. Its recent partnership with the most reputed football club of the world, Manchester United, is changing its perception of Chinese brand . Zong, still has to leverage this partnership that is extended to three years agreement.


Zong revealed to throw surprises to football/ManU fans on its official facebook page. Facebook status reads as, "Close to the edge, Red, Sounds of the surprise. Be prepared!"


The decision to sign an agreement with a football club in a society who has intense devotion for cricket is somehow a risk. On contrary, over-zealous niche of football fans cannot be neglected here. I find them the opinion makers from middle, upper-middle and elites of Pakistan. Also, as an opportunist, it is the time to penetrate football in athletic souls of Pakistani youth.

What would be Zong's surprise now? Campaigning with Manchester United players or a football thematic product?


Make sure it will be a huge surprise!